Why Earn Official NAR Designations and Certifications?
Be Better than the Competition
In today’s market, continuing education is your best way to stay ahead of the competition. Now more than ever, successful agents must keep current on issues, involving technology, changing legalities, and many other central components of the business to keep pace in such a dynamic environment. Although other designations exist, only these carry an official NAR endorsement. Look to NAR for the resources you need to stay on top of trends, including many high-value, online courses. Visit the Center for REALTOR® Development. Continuing Education credit can be earned by completing many of the online designation and certification courses.
The National Association of REALTORS® provides a broad array of programs and services to increase skills, proficiency and knowledge. Designations and certifications in various real estate sectors are earned upon completion of required courses. Review the designations and certifications offered below.
ABR: The Accredited Buyer’s Representative designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home-buying process.
Contact: Real Estate Buyer’s Agent Council (REBAC) at firstname.lastname@example.org or 800-648-6224
ALC: Accredited Land Consultants are the most trusted, knowledgeable, experienced and highest-producing experts in all segments of land. Conferred by the REALTORS® Land Institute the RLI designation requires successful completion of a rigorous LANDU education program; a specific, high-volume experience level; and adherence to an honorable Code of Conduct.
Contact: RLI at 800.441.5263 or email@example.com
CCIM: The Certified Commercial Investment Member designation is commercial real estate’s global standard for professional achievement, earned through an extensive curriculum of 200 classroom hours and professional experiential requirements.
Contact: CCIM at 800-621-7027 or www.CCIM.com
CIPS: The Certified International Property Specialist designation program includes five full days of study focusing on the critical aspects of international real estate transactions, and an influential network of 2,000 professionals who turn to each other first when looking for referral partners.
Contact: CIPS@realtors.org or 1-800-874-6500 ext. 8369
CPM: Certified Property Manager® designees are recognized as experts in real estate management. Holding this designation demonstrates expertise and integrity to employers, owners and investors.
Contact: Institute of Real Estate Management® (IREM) at 800-837-0706, ext. 4650.
CRB: The Certified Real Estate Brokerage Manager is one of the most respected designations offered in real estate business management and is awarded to Realtors® who have completed advanced educational and professional requirements. CRB designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies.
Contact: Real Estate Business Institute (REBI) at info@REBInstitute, call 800-621-8738, or visit REBInstitute.com
CRS: The Certified Residential Specialist designation is the highest credential awarded to residential sales agents, managers and brokers. CRS designees earn, on average, nearly three times more in income, transactions, and gross sales than nondesignee REALTORS®.
Contact: CRS at https://www.crs.com/about-us/contact-us or 800-462-8841
CRE: Counselors of Real Estate® is an international group of recognized professionals who provide seasoned, expert, objective advice on real property and land-related matters. Only 1,100 practitioners throughout the world carry the CRE® designation. Membership is by invitation only.
Contact: CRE® at 312-329-8427 or firstname.lastname@example.org
GAA: For general appraisers, the General Accredited Appraiser designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.
Contact: GAA at 800-874-6500, ext. 8268,or email email@example.com
GREEN: Through NAR’s Green Designation, the Green REsource Council provides ongoing education, resources and tools so that real estate practitioners can successfully seek out, understand, and market properties with green features.
Contact: The Green REsource Council at firstname.lastname@example.org or 800-498-9422
GRI: Realtors® with the Graduate REALTOR® Institute designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.
Contact your State Association
PMN: The Performance Management Network designation is unique to the REALTOR® family, emphasizing that in order to enhance your business you must enhance yourself. It focuses on negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and leadership development.
Contact: Women’s Council of Realtors® at 800-245-8512
RCE: Realtor® Certified Executive is the only professional designation designed specifically for Realtor® association executives. RCE designees exemplify goal-oriented AEs with drive, experience and commitment to professional growth.
Contact: Renee Holland at 312-329-8545 or email@example.com.
RAA: The Residential Accredited Appraiser designation is awarded to those whose education and experience exceed state appraisal certification requirements and is supported by the National Association of REALTORS®.
Contact: RAA at 312-329-8268 or email firstname.lastname@example.org
SRS: The Seller Representative Specialist designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded by the Real Estate Business Institute (REBI).
Contact: REBI at email@example.com, call 800-621-8738 or visit www.REBInstitute.com
SIOR: The Society of Industrial and Office REALTORS® designation is held by only the most knowledgeable, experienced and successful commercial real estate brokerage specialists. Designees must meet standards of experience, production, education and ethics, and provide recommendations.
Contact: SIOR at 202-449-8200
SRES: The Senior Real Estate Specialist® designation program educates REALTORS® on how to profitably and ethically serve the real estate needs of the fastest growing market in real estate—clients age 50+. With SRES® designation you gain access to valuable member benefits, useful resources and networking opportunities across the U.S. and Canada.
Contact: SRES Council at firstname.lastname@example.org or 800-500-4564
AHWD: Learn to work effectively with—and within—today’s diverse real estate market. The At Home With Diversity® certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.
Contact: email@example.com or 800-874-6500, ext. 8393
C-RETS: The Certified Real Estate Team Specialist certification is designed to improve team development, individual leadership skills and financial performance. The courses provide the tools, strategies, and knowledge required of today’s real estate professionals who are either considering or currently operating in a team environment. It is for team leaders, team members, those looking to start a team and those who simply want to sharpen their management skills.
Contact: Real Estate Business Institute (REBI) at info@REBInstitute.com, call 800-621-8738, or visit www.whatisrebi.com
RENE The Real Estate Negotiation Expert (RENE) certification is for real estate professionals who want to sharpen their negotiation skills. The RENE certification program gives REALTORS® the tips and tools they need to be skillful advocates for their clients.
Contact: REBI at firstname.lastname@example.org, call 800-621-8738 or visit www.REBInstitute.com
e-PRO: NAR’s e-PRO® certification helps you learn to use cutting-edge technologies and digital initiatives to link up with today’s savvy real estate consumer.
Contact: e-PRO® at email@example.com or 877-397-3132
MRP: NAR’s Military Relocation Professional certification focuses on educating real estate professionals about working with current and former military service members to find housing solutions that suit their needs while taking full advantage of military benefits and support.
Contact: MRP@realtors.org or 888-648-8321
RENE: This certification, Real Estate Negotiation Expert, is for real estate professionals who want to sharpen their negotiation skills. The RENE certification program gives REALTORS® the tips and tools they need to be skillful advocates for their clients.
Contact: Real Estate Business Institute at firstname.lastname@example.org or 800-621-8738
RSPS: The Resort and Second-Home Property Specialist certification is designed for Realtors® who facilitate the buying, sellin, or management of properties for investment, development, retirement or second homes in a resort, recreational and/or vacation destination.
Contact: RSPS at email@example.com or 800-874-6500, ext. 8268
SFR: The Short Sale & Foreclosure Resource® certification teaches real estate professionals to work with distressed sellers and the finance, tax, and legal professionals who can help them, qualify sellers for short sales, develop a short sale package, negotiate with lenders, safeguard your commission, limit risk, and protect buyers.
Contact: SFR at firstname.lastname@example.org or 877-510-7855